Going Interactive scripted, storyboarded, designed and animated this short animated B2B online video. The video was intended to give an overview of a brand new product. Since the product hasn’t been officially produced yet, it created an interesting challenge. Therefore, we had to try to show details about a product that doesn’t physically exist yet. In the end, we were able to take a stylized graphic approach which leads the viewer through a story that focuses on the product benefits.

Needless to say, the client was very excited about the final outcome. They said – “The final version is absolutely amazing”.

If your company needs to demonstrate a product or service online, consider using online video or animation. Sometimes a simple movie can speak volumes.

To learn more, contact Going Interactive.

Web: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Follow Us: Facebook | Twitter | LinkedIn | YouTube | Flickr | Vimeo

We’ve wrapped up another great year at Going Interactive and selected a variety of work to share in our 2009 Showreel.

Going Interactive, a digital creative agency, collected a variety of our 2009 projects in one reel. It highlights projects for both B2B and B2C clients including interactive apps, websites, videos, motion graphics, social media campaigns, games, RIA’s and more. See more at goinginteractive.com. Music clip used was “1901″ by Phoenix. Check it out!

Going Interactive 2009 Showreel from Going Interactive on Vimeo.

Are you ready to go interactive or get social?

To learn more, contact us at Going Interactive.

Atlanta Web Design: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Follow Us: Facebook | Twitter | LinkedIn | YouTube | Flickr | Vimeo

There’s a lot of steps that go into creating a “spot-on” video for our clients.

First, there’s the discovery and investigation phase. We try to interview as many key people as we can in order to get a variety of perspectives about their organization. It’s really important to not only see how the CEO see’s their company, but how the VP of Sales, and VP of Marketing see the company. Our agenda is to understand all of the different pieces that make our clients business work, and work well. We make sure we have the information we need in order to tell the story in the right voice and in the right way.

The responses have been extremely positive. Our CEO said it was a homerun! So again, great work. Please pass my thanks on to your team.”

– CW

Next, we take all that research feedback and begin to concept on all the possible themes that can help relay the message. After a variety of ideas have been solidified, we begin the script writing process. This is sometimes a straight-up copy based script which is then followed by visual storyboards. However, sometimes we’re able to do both at the same time depending on the concepts chosen. This is also typically the place where we begin to visualize a style which can comfortably support our overall message.

After the client is happy and we’ve got a green light, we begin our design phase. This is where have to match-up with the concept in a creative visual way. There’s often a number of different directions to go. Each video has it’s own agenda, therefore each animation, style, concept needs it’s own unique look and feel based on the company brand. Sometimes organizations want to do something totally different, while others need to keep it strictly aligned with the company identity guidelines.

Animation and sound are the final phases. We try our best to customize things in order to keep them interesting and engaging. Sometimes the concepts need energy and excitement, while others simply want you to sit back and relax. Finding that right animation style can be critical to the final outcome. We’ve got to make sure we’re speaking to our target audience in the most effective visual way possible, while still trying to “stand out” from the crowd. Sound and VoiceOver is are extremely important aspect to any animation piece. Is it quiet? Is it loud? Everything makes a difference at this level. Overall, the audio can give a video an entirely different feel, so selection is key.

Here’s a recent example of a successful B2B video Going Interactive created (following the above steps):

This video was used at an annual sales meeting to gain excitement for the upcoming calendar year. The video was so well received that the client not only has it on their home page and YouTube Channel, but are also using it in sales presentations to new and prospective clients. In addition, the client feels we hit the mark so well that they are going to include this overall message and concept into ALL of their other global marketing collateral for the year.

It’s really amazing how a simple video can tell such a powerful story (even in the B2B world).

Sincerely

Jason Davenport – Principal & Creative Director

Is your company having a hard time telling their customers who you really are? Let Going Interactive help you in explaining things clearly, creatively and successfully. Check out some of our other video projects here.

To learn more, contact us at Going Interactive.

Web: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Follow Us: Facebook | Twitter | LinkedIn | YouTube | Flickr | Vimeo

We took tons of video footage and edited it all down to a one minute creative package. The goal was to create an exciting lifestyle overview of the property which targets college and university students. We ended up with a short and sweet highlight video which will be used online for marketing and promotion.
The client had nothing but good things to say…

This is perfect!“ – Chris

Interested in learning more about video, animation or some other form of interactive media?
Contact Going Interactive today – 770.643.3014
or info (at) goinginteractive (dot) com.

Don’t forget to Join Us! GI Facebook • GI Flickr • GI YouTube

To learn more about how Going Interactive can help you, contact us.

Also join us on GI Facebook and follow us on GI Twitter

Going Interactive produced the new UTurn Digital Camera animated video online commercial for retail websites. The video will run on Target, Amazon, Barnes & Noble, to name a few. The video is a quick :30 overview of the UTurn created for the tween / teen audience. GI combined Flash, 3D renderings and photography to produce the piece.

Want to learn more about how Going Interactive can help you with your online video, web, or interactive needs? Contact us today – info@goinginteractive.com

Going Interactive has just uploaded the 2008 Showreel. Check it out on our portfolio site GoingInteractive.com – GI Facebook (and become a FAN), or GI YouTube channel (and subscribe).

The Showreel contains snippets of selected work form 2008. It includes projects like Ron Clark’s – Great American Teachers Club, XvsY Game, Guess What I Am? Game, Kudzu.com’s MyBusinessMVP, Atlanta Financial Center, Real Talk ATL, Willow Glynn Resort, Hospitalogic, Peachtree TV, Land of a Thousand Hills, and MyBoxercraft.

Of course there’s much more to learn about and see so if you’re interested in getting ahead in 2009, visit us at Going Interactive (see some old Showreels) or email us.