Going Interactive created a unique Flash based microsite for the new Atlanta condo called 935m. GI worked with Real Estate Marketing firm Resource and utilized their layouts to create a new marketing piece to be used in on-going promotions for the property. The site has a photo gallery, downloadable plans, and more.

Check it out at www.935m.com

We’re proud to announce that our work on the Printies Design Studio has been chosen as a 2010 Atlanta AMY Awards Finalist in the “Web Campaign / Microsite” category.

The Printies project included both the web site MyPrinties.com AND the Printies Design Studio AIR Application that customers download and design their customized stuffed toy “Printies” in.

Here’s a link to an previous log post explaining the project.

We’ll find out whether we win the big prize at the AMY Awards gala on Thursday, March 11 at the Fox Theatre. Bust as they say in Hollywood, “It’s just an honor to be nominated”.

Last year we were fortunate enough to bring home a big AMY statue for our work on MyBoxercraft.com and a finalist statue for Ron Clark’s GreatAmericanTeachersClub.com.  And the year before that it was two biggies for RubiksRevolution.com

We’re glad our hard work continues to bring us good luck!

There’s a lot of steps that go into creating a “spot-on” video for our clients.

First, there’s the discovery and investigation phase. We try to interview as many key people as we can in order to get a variety of perspectives about their organization. It’s really important to not only see how the CEO see’s their company, but how the VP of Sales, and VP of Marketing see the company. Our agenda is to understand all of the different pieces that make our clients business work, and work well. We make sure we have the information we need in order to tell the story in the right voice and in the right way.

The responses have been extremely positive. Our CEO said it was a homerun! So again, great work. Please pass my thanks on to your team.”

– CW

Next, we take all that research feedback and begin to concept on all the possible themes that can help relay the message. After a variety of ideas have been solidified, we begin the script writing process. This is sometimes a straight-up copy based script which is then followed by visual storyboards. However, sometimes we’re able to do both at the same time depending on the concepts chosen. This is also typically the place where we begin to visualize a style which can comfortably support our overall message.

After the client is happy and we’ve got a green light, we begin our design phase. This is where have to match-up with the concept in a creative visual way. There’s often a number of different directions to go. Each video has it’s own agenda, therefore each animation, style, concept needs it’s own unique look and feel based on the company brand. Sometimes organizations want to do something totally different, while others need to keep it strictly aligned with the company identity guidelines.

Animation and sound are the final phases. We try our best to customize things in order to keep them interesting and engaging. Sometimes the concepts need energy and excitement, while others simply want you to sit back and relax. Finding that right animation style can be critical to the final outcome. We’ve got to make sure we’re speaking to our target audience in the most effective visual way possible, while still trying to “stand out” from the crowd. Sound and VoiceOver is are extremely important aspect to any animation piece. Is it quiet? Is it loud? Everything makes a difference at this level. Overall, the audio can give a video an entirely different feel, so selection is key.

Here’s a recent example of a successful B2B video Going Interactive created (following the above steps):

This video was used at an annual sales meeting to gain excitement for the upcoming calendar year. The video was so well received that the client not only has it on their home page and YouTube Channel, but are also using it in sales presentations to new and prospective clients. In addition, the client feels we hit the mark so well that they are going to include this overall message and concept into ALL of their other global marketing collateral for the year.

It’s really amazing how a simple video can tell such a powerful story (even in the B2B world).

Sincerely

Jason Davenport – Principal & Creative Director

Is your company having a hard time telling their customers who you really are? Let Going Interactive help you in explaining things clearly, creatively and successfully. Check out some of our other video projects here.

To learn more, contact us at Going Interactive.

Web: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Follow Us: Facebook | Twitter | LinkedIn | YouTube | Flickr | Vimeo

The “Website Monitoring” service from Webmetrics – a Neustar Company - has a whole lot to offer. Their desire was to create a short video that portrayed all of the benefits to this unique Webmetrics service in a creative and engaging way. Going Interactive worked closely with key Webmetrics team members to clearly establish the goal of the video. We then went through a script writing process and finalized our message with the client. Once the concept and message were perfected and approved we moved into the visual design phase.

Overall the end result was successful in explaining what Webmetrics Monitoring is and how it can help you. The client plans to utilize the video online on their own site, on YouTube, and in presentations (to name a few).

Check out the video below.

Even though you know your products and services well, that doesn’t mean your prospective clients to. Let Going Interactive help you in explaining things clearly, creatively and successfully. Check out some of our other video projects here.

To learn more, contact Going Interactive.

Web: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Follow Us: Facebook | Twitter | LinkedIn | YouTube | Flickr | Vimeo

Going Interactive wins 2 Addy Awards for Public Service Websites. The big event was at the beautiful Georgia Aquarium Ballroom

Atlanta-based creative agency Going Interactive was awarded two Addy Awards for their work on 2 distinct public service/nonprofit websites.

A Gold Addy was awarded for Going Interactive’s design of Home Safety Council’s website, www.homesafetycouncil.org.  The Home Safety Council is a national nonprofit organization dedicated to preventing home-related injuries that result in nearly 20,000 deaths and almost 21 million medical visits each year.  The website was re-designed and re-launched to include hundreds of pages of home safety informational content, an online video library, online quizzes and polls, an interactive forum, an official Blog and social marketing tools like Facebook, YouTube and Twitter.

Here’s a quick overview of the Home Safety Council website.

A Silver Addy was garnered for www.RealTalkATL.org, a web site sponsored by the Future Foundation of Atlanta. The Future Foundation is a leader in effective education and prevention services for at-risk youth in Fulton County. Each year, over 800 male and female youths, ages 12-18, participate in Future Foundation’s Real Talk ATL program, promoting abstinence until marriage and healthy relationships. RealTalkATL.org is a Flash-based website that features animated interactive content, quizzes, photo and video galleries, blogs and more, designed to support the Future Foundation’s cause in a fun and engaging manner to teens.

Here’s a quick overview of the Real Talk ATL website.

Going Interactive steered both these non-profit projects in concept, strategy, architecture, design, development and production.

Principal and Creative Director Jason Davenport said, “We’re thrilled to be recognized for our work by industry peers, but it’s extra meaningful when that work is for organizations that are trying to positively impact people’s lives.”

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About Going Interactive

Going Interactive is a new kind of creative agency. Going Interactive works hand-in-hand with agencies, corporations and fortune 500’s to produce rich interactive media, reaching both B2B and B2C market segments. Going Interactive has a team of award winning designers, developers, and strategists that are skilled in the latest software and trends to keep things fresh and cutting edge.

Going Interactive has worked with a large variety of brands and products both on and off screen including Cartoon Network, CNN Radio, Dixie Food Service, Georgia-Pacific, Neustar, Peachtree TV, Printies, Ron Clark Academy, Rubiks Revolution, TechnoSource, UPS, Wegener.

Going Interactive delivers creative strategy and execution to each client and clearly understand the business and design objectives in making things user-friendly, engaging and adaptable for the future. Going Interactive has a strong hold on creative online marketing approaches and how to utilize all types of online social tools including DWOM (digital word of mouth) tools like blogs, rss, emails, video, games, contests, bookmarking, rich media, banner ads, as well as on-going interactive marketing campaigns.

Going Interactive has added experience in developing product-based sales and marketing tools that are designed to demonstrate features, attributes and benefits in an engaging way. These interactive tools help drive top-of-mind awareness, push customers to place orders, and create leads for sales forces.

Going Interactive is located outside Atlanta, in historic Roswell, Georgia.

Web: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Follow Us: Facebook | Twitter | LinkedIn | YouTube | Flickr | Vimeo

We took tons of video footage and edited it all down to a one minute creative package. The goal was to create an exciting lifestyle overview of the property which targets college and university students. We ended up with a short and sweet highlight video which will be used online for marketing and promotion.
The client had nothing but good things to say…

This is perfect!“ – Chris

Interested in learning more about video, animation or some other form of interactive media?
Contact Going Interactive today – 770.643.3014
or info (at) goinginteractive (dot) com.

Don’t forget to Join Us! GI Facebook • GI Flickr • GI YouTube

Below is a collection of several ways you can help.

Donate to the American Red Cross

Donate to UNICEF

Donate through Google

The following organizations are accepting SMS donations in the US only:

• SMS text “HAITI” to 90999 to donate $10 to Red Cross relief efforts
• SMS text “YELE” to 501501 to Donate $5 to Yele Haiti’s Earthquake Relief efforts
• SMS text “GIVE10″ to 20222 to donate $10 to Direct Relief

If you are in or around the Atlanta Area, there will be a bake sale at Criminal Records (in Little 5 Points) on Saturday, Jan. 30 12PM-4PM. All Proceeds from the sale will go toward the Medecins Sans Frontieres Haiti relief fund.

Well, we at Going Interactive are pleased with the beginning of a new year. The cool thing is that in 2010, we turn eleven! So we’re moving into the second decade of our Going Interactive lives.

Sure, a lot of things have changed, but overall, we’re still the same crew we were years ago – eager, interested, and excited about every project. We still want to produce great interactive work that stands the test of time. That being said, it was nice to see one of our videos still up on a clients home page the other day (www.internap.com). that we actually made in late 2006. That goes for some other clients and websites too! But we’ll stop dropping names now. ; )

Last year brought us a lot of big adventures…

It’s true, we were up to our ears with the Printies Design Studio software development. That year long project ended up being a bit more than everyone expected. It had it all really… technical challenges, visual challenges, strategy challenges, usability challenges, and especially timing challenges! We’re happy to say it ended with a success, and one of the great things about the RIA (Rich Internet Application) we created is that we were able to break some new ground in Adobe AIR, Flex and Flash. We even got some props on the official Adobe AIR Blog! Adobe is letting us get a sneak peek at AIR 2 in Beta (that’s technical for COOL).

Working with Ron Clark and Kim Bearden and the Ron Clark Academy was also a big honor. They do amazing work with education and we were pleased to help Ron and Kim create The Great American Teachers Club website. The website was full of great features for teachers like forums, lesson plans, custom videos, live webcasts, and a great interactive game that teachers could use on their own classes.

There were so many great things that we worked on in 2009 including motion graphics, videos, websites, back-end features, email campaigns, rich media ads, social media networking, SEO, strategy, design, presentations, Flash, etc.) that this list would get entirely too long to type out. So thanks to everyone we worked with!

(Including but not limited too… Future Foundation, Cisco, Edelman, BRG, K-C, WeedPro, HSC, Digital Blue, Boxercraft, Panasonic, Rubik’s TouchCube, Printies, RCA, MSL, Best Buy, ResourceATL, AFC, OAC, Willow Glynn, GP, Oden, TechnoSource, and anyone else who we crossed paths with.)

We at Going Interactive hope that 2010 brings everyone great success.

Sure we’re another year older, but we’re also another year more experienced and wiser.

As always, we are truly excited about all the opportunities that are ahead of us (and you). We look forward to creating great customer experiences, making unique strategic projects, and creating new and innovative content.

If you’re reading this and feeling even a little optimistic and maybe slightly enthused… then give us a shout, and let’s see what we can get going!

Sincerely,

The Going Interactive Team

PS: Friend us on Facebook / Follow us on Twitter / Check out the Portfolio Site

]]> http://www.goinginteractive.com/blog/2010/01/830/feed/ 0 http://www.goinginteractive.com/blog/2009/12/happy-holidays-interactive/ http://www.goinginteractive.com/blog/2009/12/happy-holidays-interactive/#comments Tue, 22 Dec 2009 19:50:07 +0000 Jason http://www.goinginteractive.com/blog/?p=825 This year we decided to draw some Christmas tree’s with our iphones.The Going Interactive 2009 creative agency holiday card is here (finally)!

Click here to check it out – and yes, there’s a little “easter egg” surprise in there somewhere.

We wish everyone a Happy Holidays and hope your 2010 is full of peace and happiness.

Cheers!

The Going Interactive Team

Going Interactive is very excited to be included on the Adobe AIR Team Blog. It’s an honor for Adobe to recognize our work on the RIA (Rich Interactive Application) on the Printies Design Studio. Check out the full post from the Adobe AIR Team Blog.

Going Interactive used a unique combination of Adobe Flash, Flex, and AIR to develop one of the first RIA style kids toys of it’s kind. After only being live for 2 months, there are thousands upon thousands of users and has been growing steadily throughout the 2009 holiday season. Click to find out where you can buy the Printies Design Studio.

Learn more about Printies here.