Our “soft launch” stage for a cool new toy market website wraps today. We’ve been putting it through the ringer testing, proofing and improving things on it. As well as checking out initial SEO search positions (which were awesome right out of the gate!) Official launch and integrated social marketing campaign starts next week.

In the video department…..we continued work on an international Chinese translated version of an animated motion graphics piece for a technology B2B client.

A motion graphics B2B training video was wrapped for another national client. This piece is a step-by-step setup guide to an online software.

These are selected projects from 2011 including web, video, animation, campaign, iPad, iPhone, motion, games, social and more!

Going Interactive created an immersive online toy experience for Hasbro’s – The CribLife. Each doll comes with a unique code which unlocks a world of fun. The full experience offers videos, games, interactive comics, printables, design your own crib and more. Girls can engage with any of the personality filled dolls online. There’s 7 dolls and 7 awesome ways to get to know your doll even more. Check the toy shelves at stores like Toys-R-Us and Walmart. Now go get a doll and unlock the fun!

Here’s a quick highlight reel to wet the appetite.

Immersive Online Toy Experience from Going Interactive on Vimeo.

The games were developed to integrate into a much larger online experience and hook into a point-based reward system for registered users. A Doll code is required to play, so get to the store and pick one up!

Most definitely an improvement over 2009 with the increase in exciting clients and projects.

2010 started a bit slow as we eased out of the MyPrinties.com big Christmas 2009 launch. We were pleased with the large sales and web registration numbers for the product. And relieved for the server holding up on December 25th (thank you Voxel.net).

Then a very cool video production for Syniverse Technologies called “We Do That”. Check it out here on their site – click the link at the bottom. They’ve won all kinds of awards for it in 2010.

In February we were pleased to receive a few Atlanta Addy awards.  A Silver and a Gold Pencil for our work on non-profit sites for The Home Safety Council and Atlanta’s Future Foundation. The awards ceremony at the Atlanta Aquarium was very classy and memorable.

From there we traveled to Detroit Lakes, MN to visit Lakeshirts and talk about producing an online custom spirit wear sales site (it launched in November – Blue84spirit.com). Then we were off to Pawtucket, RI to visit Hasbro’s corporate headquarters for another new project.

More awards in March. At the always glamourous Atlanta Marketers of the Year (AMY) Awards we picked up a winner for Printies and a finalist for Ron Clark’s Great American Teachers Club promotional site.

Through the course of the year we also completed a bunch of fun (and serious) video and motion graphics projects for the likes of Kimberly-Clark Professional (like Mr. Slim, Sustainability, SCOTT SLIMROLL),  The Retreat at Lake Tamaha and Webemetrics Monitoring.

During the summer we produced The Great American Teacher’s Awards online application and promotional site. And then attended the extremely classy and FUN awards show at the Cobb Energy Center.

In the late summer a few more awards for MyPrinties.com and HomeSafetyCouncil.org from the IABC Golden Flames Ceremony. A good time at the 80′s themed party at the Atlanta Biltmore.

We’d be remiss if we didn’t mention a low point. And that was having the studio robbed the late summer. A blow to moral and equipment but we per-severed and recovered with full force.

2010 also saw the addition of 2 super new folks to the Going Interactive gang. GI Chris and GI Jerry (as we like to call them online).

And of course there was a LOT more super secret work we can’t yet reveal but will see the light of day this year.

As usual The year ended with our as usual last minute scramble to produce a digital Going Interactive 2010 Christmas Card. In the end it turned out to be one of the best I think.

Here’s to an exciting, productive and fulfilling 2011!

Going Interactive scripted, storyboarded, designed and animated this short animated B2B online video. The video was intended to give an overview of a brand new product. Since the product hasn’t been officially produced yet, it created an interesting challenge. Therefore, we had to try to show details about a product that doesn’t physically exist yet. In the end, we were able to take a stylized graphic approach which leads the viewer through a story that focuses on the product benefits.

Needless to say, the client was very excited about the final outcome. They said – “The final version is absolutely amazing”.

If your company needs to demonstrate a product or service online, consider using online video or animation. Sometimes a simple movie can speak volumes.

To learn more, contact Going Interactive.

Web: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Follow Us: Facebook | Twitter | LinkedIn | YouTube | Flickr | Vimeo

We’ve wrapped up another great year at Going Interactive and selected a variety of work to share in our 2009 Showreel.

Going Interactive, a digital creative agency, collected a variety of our 2009 projects in one reel. It highlights projects for both B2B and B2C clients including interactive apps, websites, videos, motion graphics, social media campaigns, games, RIA’s and more. See more at goinginteractive.com. Music clip used was “1901″ by Phoenix. Check it out!

Going Interactive 2009 Showreel from Going Interactive on Vimeo.

Are you ready to go interactive or get social?

To learn more, contact us at Going Interactive.

Atlanta Web Design: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Follow Us: Facebook | Twitter | LinkedIn | YouTube | Flickr | Vimeo

Going Interactive worked with Neustar on another great B2B online video for Webmetrics Load Testing.

The video covers a multitude of features offered by the Load Testing service. GI worked closely with the client and after Q&A sessions, GI created the script which gave details on how the service works and how it helps. GI then designed, animated, and recorded VO for the piece.

This look and feel is part of a larger mini series of B2B service videos Going Interactive produced for Neustar. The videos help educate clients and serve as a great source for incoming social media links. The videos live throughout the web on the Webmetrics website, and sites like YouTube, Vimeo, Blip.tv, Daily Motion and MetaCafe.

Here’s the Load Testing Video:

Even though your company knows your products and services well, that doesn’t mean your prospective clients do. Let Going Interactive help you in explaining things clearly, creatively and successfully. Check out some of our other video projects here.

To learn more, contact Going Interactive.

Web: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Follow Us: Facebook | Twitter | LinkedIn | YouTube | Flickr | Vimeo

Going Interactive created a unique Flash based microsite for the new Atlanta condo called 935m. GI worked with Real Estate Marketing firm Resource and utilized their layouts to create a new marketing piece to be used in on-going promotions for the property. The site has a photo gallery, downloadable plans, and more.

Check it out at www.935m.com

There’s a lot of steps that go into creating a “spot-on” video for our clients.

First, there’s the discovery and investigation phase. We try to interview as many key people as we can in order to get a variety of perspectives about their organization. It’s really important to not only see how the CEO see’s their company, but how the VP of Sales, and VP of Marketing see the company. Our agenda is to understand all of the different pieces that make our clients business work, and work well. We make sure we have the information we need in order to tell the story in the right voice and in the right way.

The responses have been extremely positive. Our CEO said it was a homerun! So again, great work. Please pass my thanks on to your team.”

– CW

Next, we take all that research feedback and begin to concept on all the possible themes that can help relay the message. After a variety of ideas have been solidified, we begin the script writing process. This is sometimes a straight-up copy based script which is then followed by visual storyboards. However, sometimes we’re able to do both at the same time depending on the concepts chosen. This is also typically the place where we begin to visualize a style which can comfortably support our overall message.

After the client is happy and we’ve got a green light, we begin our design phase. This is where have to match-up with the concept in a creative visual way. There’s often a number of different directions to go. Each video has it’s own agenda, therefore each animation, style, concept needs it’s own unique look and feel based on the company brand. Sometimes organizations want to do something totally different, while others need to keep it strictly aligned with the company identity guidelines.

Animation and sound are the final phases. We try our best to customize things in order to keep them interesting and engaging. Sometimes the concepts need energy and excitement, while others simply want you to sit back and relax. Finding that right animation style can be critical to the final outcome. We’ve got to make sure we’re speaking to our target audience in the most effective visual way possible, while still trying to “stand out” from the crowd. Sound and VoiceOver is are extremely important aspect to any animation piece. Is it quiet? Is it loud? Everything makes a difference at this level. Overall, the audio can give a video an entirely different feel, so selection is key.

Here’s a recent example of a successful B2B video Going Interactive created (following the above steps):

This video was used at an annual sales meeting to gain excitement for the upcoming calendar year. The video was so well received that the client not only has it on their home page and YouTube Channel, but are also using it in sales presentations to new and prospective clients. In addition, the client feels we hit the mark so well that they are going to include this overall message and concept into ALL of their other global marketing collateral for the year.

It’s really amazing how a simple video can tell such a powerful story (even in the B2B world).

Sincerely

Jason Davenport – Principal & Creative Director

Is your company having a hard time telling their customers who you really are? Let Going Interactive help you in explaining things clearly, creatively and successfully. Check out some of our other video projects here.

To learn more, contact us at Going Interactive.

Web: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Follow Us: Facebook | Twitter | LinkedIn | YouTube | Flickr | Vimeo