A recent survey found that the majority of marketing executives are still in the early, experimental phases of using and measuring social media. 80% have not yet fully integrated the core elements of Web 2.0 into their marketing efforts, according to a survey from the Marketing Executives Networking Group (MENG), reports MarketingCharts.
However, despite a lack of expertise, more than 67% report they will increase their social media advertising budget in 2009 and see many benefits to adopting social media. These include the ability to engage and communicate with customers and the relatively low cost vs. traditional media.
A few of the social media tools currently being used by some marketers are social networking sites – such as YouTube, MySpace and Facebook, blogs, forums, and video-sharing sites to name a few.
If you are interested in stepping creatively into the social media world, contact Going Interactive today.
We’ve recently made live on our site and on YouTube two new video Case Study Overviews covering the UPS Paperless Game project and the PC Mall Reignmaker VoIP project.
On our site click under Work > Strategy to view nice Flash versions.
Just like watching Charlie Brown’s the Great Pumpkin on Halloween it’s time for us to post again our classic “Zombie Interactive” video skit from 2005.
We’re proud to announce we took a Golden Flame Award for our work in the PC Mall Reignmaker Website and a Silver Flame for the UPS Paperless Adventure at last night’s 2008 IABC Awards Ceremony.
It’s true… A recent study of online American consumers found 93% of them expect companies to have a social media presence. With stats like that you’ve got to upgrade your online social media efforts. There’s a big variety of ways to “spread the word” (YouTube, and Facebook, and Twitter, and MySpace, and Flickr, and blogging. etc.).
If you want to get a creative edge on social media, give Going Interactive a shout.
