When producing comprehensive Sales Tools for distribution the advantages to this process are numerous. Doing the actual content in PPT enables us to work easier with the Client on edits and revisions. Files are quickly transferred back and forth and review sessions are efficient b/c both parties can view the same exact file while discussing via conference calls. Edits can be made right on the fly. Also the PPT stage enables the Client to internally edit content with their internal team.

After the screen by screen content is complete we then move it into Flash to “hook up” external linking items like Cost-In-Use calculators, Flash video files, PDFs, docs, and external website links. This is where the Flash advantage comes in. Doing this in PPT would produce a painfully clunky and unreliable button linking monster. Not to mention an unnecessarily oversized file.

That leads us to the other Flash advantage of being able to hook up a main Menu Title screen, hidden Forward / Backward buttons, and roll over sub menus. All these give the presenter the option to customize the presentation based on the audience.

The last but not least advantage is budget. Using the PPT on the front end for customized design, content and review sessions saves time and production resources and thus makes the overall project price lower than if it was all being produced in Flash.

The final result is a fully interactive presentation with menus, video content, links and more that can be distributed on CD or on little jump drives. It is the perfect presentation tool and leave behind item for any B2B sales and marketing department.

To find out how Going Interactive can help your company with an interactive sales tool contact us today.

A little long but pretty funny.

Going Interactive is helping Boxercraft and MyBoxercraft reach out to their distinct audience of young tween and teen girls and boys.

GI is working on a creative plan to reach out over multiple social networks and provide content, design, videos and more for end users to interact with. This will also tie into an organic and PPC SEO campaign moving them into 2009.

To find out how you can include Social Media into your companies marketing plans, contact Going Interactive today.

A recent survey found that the majority of marketing executives are still in the early, experimental phases of using and measuring social media. 80% have not yet fully integrated the core elements of Web 2.0 into their marketing efforts, according to a survey from the Marketing Executives Networking Group (MENG), reports MarketingCharts.

However, despite a lack of expertise, more than 67% report they will increase their social media advertising budget in 2009 and see many benefits to adopting social media. These include the ability to engage and communicate with customers and the relatively low cost vs. traditional media.

A few of the social media tools currently being used by some marketers are social networking sites – such as YouTube, MySpace and Facebook, blogs, forums, and video-sharing sites to name a few.

If you are interested in stepping creatively into the social media world, contact Going Interactive today.

To see some more stats click here.
Image taken from Facebook home page.

On our site click under Work > Strategy to view nice Flash versions.

Here’s an embedded YouTube version too.

Check out the work at pcmall.reignmaker.net and paperlessgame.ups.com

We’ve also added two new video Case Studies for these projects on our main website under Work > Strategy.

It’s true… A recent study of online American consumers found 93% of them expect companies to have a social media presence. With stats like that you’ve got to upgrade your online social media efforts. There’s a big variety of ways to “spread the word” (YouTube, and Facebook, and Twitter, and MySpace, and Flickr, and blogging. etc.).

If you want to get a creative edge on social media, give Going Interactive a shout.

PS. If you are reading this then you are on our blog. That’s social media!
(image from Going Interactive’s Flickr Site)