Going Interactive created an immersive online toy experience for Hasbro’s – The CribLife. Each doll comes with a unique code which unlocks a world of fun. The full experience offers videos, games, interactive comics, printables, design your own crib and more. Girls can engage with any of the personality filled dolls online. There’s 7 dolls and 7 awesome ways to get to know your doll even more. Check the toy shelves at stores like Toys-R-Us and Walmart. Now go get a doll and unlock the fun!

Here’s a quick highlight reel to wet the appetite.

Immersive Online Toy Experience from Going Interactive on Vimeo.

Superstar celebrity chef  Alton Brown just launched a new “temporary” AltonBrown.com launched a bit ago with Going Interactive’s help. We worked with his Atlanta based production company Be Squared on the project. The site serves not exactly as a “blog”, but as “note book” for AB to post his cool and interesting thoughts.

We’ll be working on much larger and interactive permanent site over the next few months.

Check it out now at http://altonbrown.com

We’re living in a very cool time for digital product development.  Time-to-market is being dramatically reduced through the juxtaposition of innovations that increase efficiency and productivity:

• Dynamic programming languages / frameworks
• Agile Software Development methodologies
• The Lean Startup Methodology

Dynamic programming languages / frameworks like Ruby on Rails and Python make it much easier to produce enterprise-class software in the shortest possible time period.  They do this by removing barriers-to-entry from the creative process – which is what good software development is – and providing tools that take care of development tasks that are not specific to your application’s value.  The developer can focus on implementing the application logic, rather than than the underlying technical plumbing.

Agile Software Development is iterative and incremental.  Requirements evolve through close collaboration between the development team and the customer, rather than through extensive pre-planning and design.  Working software based on validated user-centered design is available early in the development process, and is gradually enhanced until it fulfills the vision upon which it was conceived.

The Lean Startup Methodology focuses on testing market assumptions as early as possible by using a Minimum Viable Product to integrate customer feedback while still in the primary development process.  Cash burn is minimized until the product gains traction by fulfilling a market need.  This reduces risk by validating a product’s value and business model before a significant financial commitment has been made, thus enabling the ability to pivot quickly in response to market feedback.  Pivoting equals survival.  Once the right pivots have been made, and traction in the market has been achieved, a product can be safely scaled and funded.

At Going Interactive, in addition to being Creative, we are Dynamic, Agile, and Lean.  Each word means something – something that translates into real value for our clients:

∑(Dynamic + Agile + Lean) ⇒ ZOOM!

Step 01:

Go to -  http://www.macupdate.com/app/mac/33264/secondbar

Step 02:

Click the “Download Now” link

Step 03:

Unzip the SecondBar files you just downloaded. And double-click the SecondBar app icon.

Step 04:

This accessibility part may be automatically opened by the software install program but just in case it’s not here is how you find it!

Open your System Preferences and click the blue “Universal Access” icon. Once opened click the “Enable access for assistive devices” checkbox if not already checked.

Poof, your new second menu bar should appear on the top of your second display. There are some personal settings that can be tweaked within the SecondBar app so figure out what settings work best for you.

I have noticed some of my apps like for instance the Firefox browser was kinda buggy but the Adobe CS5 suite worked for me perfectly and since that’s where I spend most of my time this additional menu bar is perfect for streamlining my work flow!

Hope you enjoyed the tut, happy SecondBarring!

Step 1: In Photoshop or an equivalent software make a graphic representing your company or business best. This works really good if you can keep it within a square canvas. I did my sample favicon at 490px x 490px. Save out as a PNG or JPG depending on if you will have a background or not, my sample image is a PNG with no background.

Step2: Go to iConvert’s website at: http://iconverticons.com/

Step3: Click the “browse” button and find the file you just made, then hit the “convert” button.

Step4: After processing you will have a bunch of file formats to choose from. Scroll down till you find the ( Window .ICO ) or towards the bottom of the list you will see the “Download ICO” buttons, which offer two sizes i usually select the bigger of the two (32px x 32px).

Step5: Find your saved ( .ICO ) file that iConvert made for you and change the name of it to ( favicon.ico ).

Step6: If you have access to your server upload this new ( favicon.ico ) file with your FTP software to the root level of your website. Give it a few minutes then refresh your web browser and you should see your beautiful new favicon icon. If you don’t have FTP access or you have no idea what I am talking about send the final file to your IT guy or girl and they will get it where it needs to be!

Thanks for checking out the tut, happy faviconning!

Most definitely an improvement over 2009 with the increase in exciting clients and projects.

2010 started a bit slow as we eased out of the MyPrinties.com big Christmas 2009 launch. We were pleased with the large sales and web registration numbers for the product. And relieved for the server holding up on December 25th (thank you Voxel.net).

Then a very cool video production for Syniverse Technologies called “We Do That”. Check it out here on their site – click the link at the bottom. They’ve won all kinds of awards for it in 2010.

In February we were pleased to receive a few Atlanta Addy awards.  A Silver and a Gold Pencil for our work on non-profit sites for The Home Safety Council and Atlanta’s Future Foundation. The awards ceremony at the Atlanta Aquarium was very classy and memorable.

From there we traveled to Detroit Lakes, MN to visit Lakeshirts and talk about producing an online custom spirit wear sales site (it launched in November – Blue84spirit.com). Then we were off to Pawtucket, RI to visit Hasbro’s corporate headquarters for another new project.

More awards in March. At the always glamourous Atlanta Marketers of the Year (AMY) Awards we picked up a winner for Printies and a finalist for Ron Clark’s Great American Teachers Club promotional site.

Through the course of the year we also completed a bunch of fun (and serious) video and motion graphics projects for the likes of Kimberly-Clark Professional (like Mr. Slim, Sustainability, SCOTT SLIMROLL),  The Retreat at Lake Tamaha and Webemetrics Monitoring.

During the summer we produced The Great American Teacher’s Awards online application and promotional site. And then attended the extremely classy and FUN awards show at the Cobb Energy Center.

In the late summer a few more awards for MyPrinties.com and HomeSafetyCouncil.org from the IABC Golden Flames Ceremony. A good time at the 80′s themed party at the Atlanta Biltmore.

We’d be remiss if we didn’t mention a low point. And that was having the studio robbed the late summer. A blow to moral and equipment but we per-severed and recovered with full force.

2010 also saw the addition of 2 super new folks to the Going Interactive gang. GI Chris and GI Jerry (as we like to call them online).

And of course there was a LOT more super secret work we can’t yet reveal but will see the light of day this year.

As usual The year ended with our as usual last minute scramble to produce a digital Going Interactive 2010 Christmas Card. In the end it turned out to be one of the best I think.

Here’s to an exciting, productive and fulfilling 2011!

The Ron Clark Academy and Great American Financial Resources teamed up again this year to present the 2nd annual “Great American Teacher Awards“.  Their goal is to spread educational excellence; there are dynamic, skilled master teachers across the country who are making a difference each and every day. They wan to shine a spotlight on the dedicated professionals who are changing the face of education.

The first year of the Awards (2009) the process was all handled manually with paper teacher applications and hand processing of every step from judging to applicant contact. It turned out to be quite a cumbersome endeavor. This year however, Going Interactive was brought on to first produce an online application system where  teachers could digitally enter information about themselves, their school, their students and upload videos and folders.  In addition the system made it possible for teachers to send out digital reference requests. Once a peer received a reference request they could post a unique testimonial on the teacher’s application.

The application system also allowed for a team of judges to each login, review and rate each application. With the new system in place the staff from the Ron Clark Academy and GAFRI could much more efficiently handle the whole process.

When the application period winded down Going Interactive then produced an interactive Flash website to promote the actual Awards Show itself.  This site, greatamericanteacherawards.com features digital video, animation, sponsorship information, social media tie in and more.

Overall the project has been a great success for all involved and proof that modernizing a traditionally cumbersome application process with an online system offers great benefits in efficiency, cost and impact.

We encourage everyone out there to support the Ron Clark Academy (they also have a non-profit online donation area where you can help out) and teachers everywhere with positivity and thanks for the jobs they do.

We’ve wrapped up another great year at Going Interactive and selected a variety of work to share in our 2009 Showreel.

Going Interactive, a digital creative agency, collected a variety of our 2009 projects in one reel. It highlights projects for both B2B and B2C clients including interactive apps, websites, videos, motion graphics, social media campaigns, games, RIA’s and more. See more at goinginteractive.com. Music clip used was “1901″ by Phoenix. Check it out!

Going Interactive 2009 Showreel from Going Interactive on Vimeo.

Are you ready to go interactive or get social?

To learn more, contact us at Going Interactive.

Atlanta Web Design: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Follow Us: Facebook | Twitter | LinkedIn | YouTube | Flickr | Vimeo

We at Going Interactive are pleased to announce that we received another great award for best Web & Interactive Marketing – Web campaign/microsite and our work on the Printies Website and Design Studio!

The AMYs are the annual marketing award of the American Marketing Association Atlanta chapter. The AMYs celebrate more than just great creative — they reward companies that craft innovative strategies, unforgettable creative and produce outstanding results.

It was a pleasure to celebrate all the work everyone created and to see all the marketing campaigns, ideas and talent under one roof.

Going Interactive - Agency Conference Room turned to Printies War Room

We’d especially like to thank all of the Going Interactive teammates who gave blood, sweat, and tears for what seemed like 24 hours for 7 days a week. We could not have done any of this without such a dedicated and hardworking group who worked together on finding creative solutions to very difficult obstacles.

Special thanks goes out to Lead Developer Randall for his all of his hard work and for breaking new ground on the Adobe AIR front for GI.

Jason for design, usability, and direction – and – Doug for overall project management, testing and strategy.

Brad for all his efforts in the Flex world.

Zach for all his Flash support and work on the front-end.

Phil, Matt & Sherry for video work and tons of testing.

Thank you to our families and friends for all their support, as it kept us all going knowing they were cheering for us every step of the way.

Going Interactive Team enjoys a pizza lunch from our client Printies

More About the Award Winning Project:

Printies Design Studio is a new Hi-Tech Arts & Crafts toy that allows your child to turn their designs into stuffed toys using your home computer, inket printer, and patent pending Printies fabric sheets. Each child becomes their very own toy artist by using the amazing online design tools and created their own custom plush stuffed friend.

Going Interactive used a unique combination of Adobe Flash, Flex, and AIR to develop one of the first RIA style kids toys of it’s kind. After only being live for only a months, there are thousands upon thousands of users and has been growing steadily throughout 2010. Click to find out where you can buy the Printies Design Studio.

To learn more, contact us at Going Interactive.

Web: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Follow Us: Facebook | Twitter | LinkedIn | YouTube | Flickr | Vimeo

Going Interactive created a unique Flash based microsite for the new Atlanta condo called 935m. GI worked with Real Estate Marketing firm Resource and utilized their layouts to create a new marketing piece to be used in on-going promotions for the property. The site has a photo gallery, downloadable plans, and more.

Check it out at www.935m.com