Going Interactive Blog - Atlanta Website Design and Interactive Design » Design

B2B Animation Spot

Jason — Mon, 14 Jun 2010 19:44:06 +0000

We just wrapped up this short animated B2B spot for a start-up Atlanta hi-tech company.

Going Interactive scripted, storyboarded, designed and animated this short animated B2B online video. The video was intended to give an overview of a brand new product. Since the product hasn’t been officially produced yet, it created an interesting challenge. Therefore, we had to try to show details about a product that doesn’t physically exist yet. In the end, we were able to take a stylized graphic approach which leads the viewer through a story that focuses on the product benefits.

Needless to say, the client was very excited about the final outcome. They said – “The final version is absolutely amazing”.

If your company needs to demonstrate a product or service online, consider using online video or animation. Sometimes a simple movie can speak volumes.

To learn more, contact Going Interactive.

Web: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

2009 Digital Agency Showreel

Jason — Fri, 02 Apr 2010 17:35:10 +0000

It’s finally that time again!

We’ve wrapped up another great year at Going Interactive and selected a variety of work to share in our 2009 Showreel.

Going Interactive, a digital creative agency, collected a variety of our 2009 projects in one reel. It highlights projects for both B2B and B2C clients including interactive apps, websites, videos, motion graphics, social media campaigns, games, RIA’s and more. See more at goinginteractive.com. Music clip used was “1901″ by Phoenix. Check it out!

Going Interactive 2009 Showreel from Going Interactive on Vimeo.

Are you ready to go interactive or get social?

To learn more, contact us at Going Interactive.

Atlanta Web Design: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Online B2B Video

Jason — Mon, 22 Mar 2010 14:21:50 +0000

An educational but entertaining look at Load Testing.

Going Interactive worked with Neustar on another great B2B online video for Webmetrics Load Testing.

The video covers a multitude of features offered by the Load Testing service. GI worked closely with the client and after Q&A sessions, GI created the script which gave details on how the service works and how it helps. GI then designed, animated, and recorded VO for the piece.

This look and feel is part of a larger mini series of B2B service videos Going Interactive produced for Neustar. The videos help educate clients and serve as a great source for incoming social media links. The videos live throughout the web on the Webmetrics website, and sites like YouTube, Vimeo, Blip.tv, Daily Motion and MetaCafe.

Here’s the Load Testing Video:

Even though your company knows your products and services well, that doesn’t mean your prospective clients do. Let Going Interactive help you in explaining things clearly, creatively and successfully. Check out some of our other video projects here.

To learn more, contact Going Interactive.

Web: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

We are a 2010 AMY Award Winner!

Jason — Wed, 17 Mar 2010 21:51:50 +0000

Going Interactive wins big at the AMY Awards.

We at Going Interactive are pleased to announce that we received another great award for best Web & Interactive Marketing – Web campaign/microsite and our work on the Printies Website and Design Studio!

The AMYs are the annual marketing award of the American Marketing Association Atlanta chapter. The AMYs celebrate more than just great creative — they reward companies that craft innovative strategies, unforgettable creative and produce outstanding results.

It was a pleasure to celebrate all the work everyone created and to see all the marketing campaigns, ideas and talent under one roof.

Going Interactive - Agency Conference Room turned to Printies War Room

We’d especially like to thank all of the Going Interactive teammates who gave blood, sweat, and tears for what seemed like 24 hours for 7 days a week. We could not have done any of this without such a dedicated and hardworking group who worked together on finding creative solutions to very difficult obstacles.

Special thanks goes out to Lead Developer Randall for his all of his hard work and for breaking new ground on the Adobe AIR front for GI.

Jason for design, usability, and direction – and – Doug for overall project management, testing and strategy.

Brad for all his efforts in the Flex world.

Zach for all his Flash support and work on the front-end.

Phil, Matt & Sherry for video work and tons of testing.

Thank you to our families and friends for all their support, as it kept us all going knowing they were cheering for us every step of the way.

Going Interactive Team enjoys a pizza lunch from our client Printies

More About the Award Winning Project:

Printies Design Studio is a new Hi-Tech Arts & Crafts toy that allows your child to turn their designs into stuffed toys using your home computer, inket printer, and patent pending Printies fabric sheets. Each child becomes their very own toy artist by using the amazing online design tools and created their own custom plush stuffed friend.

Going Interactive used a unique combination of Adobe Flash, Flex, and AIR to develop one of the first RIA style kids toys of it’s kind. After only being live for only a months, there are thousands upon thousands of users and has been growing steadily throughout 2010. Click to find out where you can buy the Printies Design Studio.

To learn more, contact us at Going Interactive.

Web: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Selected as Atlanta AMY 2010 Finalist

Doug — Thu, 25 Feb 2010 18:50:55 +0000

Going Interactive’s work on the Printies Design Studio chosen as a 2010 Finalist.

We’re proud to announce that our work on the Printies Design Studio has been chosen as a 2010 Atlanta AMY Awards Finalist in the “Web Campaign / Microsite” category.

The Printies project included both the web site MyPrinties.com AND the Printies Design Studio AIR Application that customers download and design their customized stuffed toy “Printies” in.

Here’s a link to an previous log post explaining the project.

We’ll find out whether we win the big prize at the AMY Awards gala on Thursday, March 11 at the Fox Theatre. Bust as they say in Hollywood, “It’s just an honor to be nominated”.

Last year we were fortunate enough to bring home a big AMY statue for our work on MyBoxercraft.com and a finalist statue for Ron Clark’s GreatAmericanTeachersClub.com. And the year before that it was two biggies for RubiksRevolution.com

We’re glad our hard work continues to bring us good luck!

Making the complex… Simple!

Jason — Wed, 17 Feb 2010 22:32:10 +0000

Learn how we create a successful B2B video…

There’s a lot of steps that go into creating a “spot-on” video for our clients.

First, there’s the discovery and investigation phase. We try to interview as many key people as we can in order to get a variety of perspectives about their organization. It’s really important to not only see how the CEO see’s their company, but how the VP of Sales, and VP of Marketing see the company. Our agenda is to understand all of the different pieces that make our clients business work, and work well. We make sure we have the information we need in order to tell the story in the right voice and in the right way.

The responses have been extremely positive. Our CEO said it was a homerun! So again, great work. Please pass my thanks on to your team.”

– CW

Next, we take all that research feedback and begin to concept on all the possible themes that can help relay the message. After a variety of ideas have been solidified, we begin the script writing process. This is sometimes a straight-up copy based script which is then followed by visual storyboards. However, sometimes we’re able to do both at the same time depending on the concepts chosen. This is also typically the place where we begin to visualize a style which can comfortably support our overall message.

After the client is happy and we’ve got a green light, we begin our design phase. This is where have to match-up with the concept in a creative visual way. There’s often a number of different directions to go. Each video has it’s own agenda, therefore each animation, style, concept needs it’s own unique look and feel based on the company brand. Sometimes organizations want to do something totally different, while others need to keep it strictly aligned with the company identity guidelines.

Animation and sound are the final phases. We try our best to customize things in order to keep them interesting and engaging. Sometimes the concepts need energy and excitement, while others simply want you to sit back and relax. Finding that right animation style can be critical to the final outcome. We’ve got to make sure we’re speaking to our target audience in the most effective visual way possible, while still trying to “stand out” from the crowd. Sound and VoiceOver is are extremely important aspect to any animation piece. Is it quiet? Is it loud? Everything makes a difference at this level. Overall, the audio can give a video an entirely different feel, so selection is key.

Here’s a recent example of a successful B2B video Going Interactive created (following the above steps):

This video was used at an annual sales meeting to gain excitement for the upcoming calendar year. The video was so well received that the client not only has it on their home page and YouTube Channel, but are also using it in sales presentations to new and prospective clients. In addition, the client feels we hit the mark so well that they are going to include this overall message and concept into ALL of their other global marketing collateral for the year.

It’s really amazing how a simple video can tell such a powerful story (even in the B2B world).

Sincerely

Jason Davenport – Principal & Creative Director

Is your company having a hard time telling their customers who you really are? Let Going Interactive help you in explaining things clearly, creatively and successfully. Check out some of our other video projects here.

To learn more, contact us at Going Interactive.

Web: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

Webmetrics: Web Monitoring Video

Jason — Mon, 15 Feb 2010 16:46:35 +0000

Going Interactive recently worked with Webmetrics to create a new service overview video.

The “Website Monitoring” service from Webmetrics – a Neustar Company - has a whole lot to offer. Their desire was to create a short video that portrayed all of the benefits to this unique Webmetrics service in a creative and engaging way. Going Interactive worked closely with key Webmetrics team members to clearly establish the goal of the video. We then went through a script writing process and finalized our message with the client. Once the concept and message were perfected and approved we moved into the visual design phase.

Overall the end result was successful in explaining what Webmetrics Monitoring is and how it can help you. The client plans to utilize the video online on their own site, on YouTube, and in presentations (to name a few).

Check out the video below.

Even though you know your products and services well, that doesn’t mean your prospective clients do. Let Going Interactive help you in explaining things clearly, creatively and successfully. Check out some of our other video projects here.

To learn more, contact Going Interactive.

Web: www.goinginteractive.com.

Phone: 770-643-3014

Email: info(at)goinginteractive(dot)com

In Ten We’re Eleven

Jason — Thu, 14 Jan 2010 21:41:36 +0000

What a year! or should we say… what a year?

Well, we at Going Interactive are pleased with the beginning of a new year. The cool thing is that in 2010, we turn eleven! So we’re moving into the second decade of our Going Interactive lives.

Sure, a lot of things have changed, but overall, we’re still the same crew we were years ago – eager, interested, and excited about every project. We still want to produce great interactive work that stands the test of time. That being said, it was nice to see one of our videos still up on a clients home page the other day (www.internap.com). that we actually made in late 2006. That goes for some other clients and websites too! But we’ll stop dropping names now. ; )

Last year brought us a lot of big adventures…

It’s true, we were up to our ears with the Printies Design Studio software development. That year long project ended up being a bit more than everyone expected. It had it all really… technical challenges, visual challenges, strategy challenges, usability challenges, and especially timing challenges! We’re happy to say it ended with a success, and one of the great things about the RIA (Rich Internet Application) we created is that we were able to break some new ground in Adobe AIR, Flex and Flash. We even got some props on the official Adobe AIR Blog! Adobe is letting us get a sneak peek at AIR 2 in Beta (that’s technical for COOL).

Working with Ron Clark and Kim Bearden and the Ron Clark Academy was also a big honor. They do amazing work with education and we were pleased to help Ron and Kim create The Great American Teachers Club website. The website was full of great features for teachers like forums, lesson plans, custom videos, live webcasts, and a great interactive game that teachers could use on their own classes.

There were so many great things that we worked on in 2009 including motion graphics, videos, websites, back-end features, email campaigns, rich media ads, social media networking, SEO, strategy, design, presentations, Flash, etc.) that this list would get entirely too long to type out. So thanks to everyone we worked with!

(Including but not limited too… Future Foundation, Cisco, Edelman, BRG, K-C, WeedPro, HSC, Digital Blue, Boxercraft, Panasonic, Rubik’s TouchCube, Printies, RCA, MSL, Best Buy, ResourceATL, AFC, OAC, Willow Glynn, GP, Oden, TechnoSource, and anyone else who we crossed paths with.)

We at Going Interactive hope that 2010 brings everyone great success.

Sure we’re another year older, but we’re also another year more experienced and wiser.

As always, we are truly excited about all the opportunities that are ahead of us (and you). We look forward to creating great customer experiences, making unique strategic projects, and creating new and innovative content.

If you’re reading this and feeling even a little optimistic and maybe slightly enthused… then give us a shout, and let’s see what we can get going!

Sincerely,

The Going Interactive Team

PS: Friend us on Facebook / Follow us on Twitter / Check out the Portfolio Site

We’re on the Adobe AIR Team blog!

Jason — Tue, 22 Dec 2009 15:38:17 +0000

Going Interactive has been recognized by the Adobe AIR Team because of their work on the Printies Design Studio.

Going Interactive is very excited to be included on the Adobe AIR Team Blog. It’s an honor for Adobe to recognize our work on the RIA (Rich Interactive Application) on the Printies Design Studio. Check out the full post from the Adobe AIR Team Blog.

Going Interactive used a unique combination of Adobe Flash, Flex, and AIR to develop one of the first RIA style kids toys of it’s kind. After only being live for 2 months, there are thousands upon thousands of users and has been growing steadily throughout the 2009 holiday season. Click to find out where you can buy the Printies Design Studio.

Learn more about Printies here.

Good Old Fashioned Storyboards

Doug — Mon, 14 Dec 2009 19:07:51 +0000

These days most visualizing and concepting is done digitally on a Mac. But we here at Going Interactive like to break out the good old lead pencil and draw ideas out when we’re producing a motion graphics video.Right now we’re in the initial concept stages of a few motion graphics video projects. The process begins with us interviewing the client on the goals, objectives and tone of the piece. Then we create a rough script and draw it out in storyboard format to brainstorm the images and movement.

We’ve found that this approach works well when presenting the ideas back to the client. Instead of being visually caught up in a digital image they view a series of sketches that don’t necessarily imply a final graphic style, but an overall concept. This helps us to be able to then create a variety of stylistic approaches to the chosen sktetched storyboard. From there we’ll create real graphics and move on to animation and voice over.

It sure does feel good to sharpen the pencil and draw from time to time!