So what to you do with the doll once you get it home?

Going Interactive created an immersive online toy experience for Hasbro’s – The CribLife. Each doll comes with a unique code which unlocks a world of fun. The full experience offers videos, games, interactive comics, printables, design your own crib and more. Girls can engage with any of the personality filled dolls online. There’s 7 dolls and 7 awesome ways to get to know your doll even more. Check the toy shelves at stores like Toys-R-Us and Walmart. Now go get a doll and unlock the fun!

Here’s a quick highlight reel to wet the appetite.

Immersive Online Toy Experience from Going Interactive on Vimeo.